BY XINDI
Xindi offers done-for-you brand & messaging strategy and copywriting for coaches and creative business owners ready to scale their brand with high-impact messaging.
THE CLIENT
THE CHALLENGE
THE WORK
Together we worked on her brand strategy through a 1:1 done-with-you program, which helped her niche her services down, define her brand personality and her tone of voice. I then translated this strategy into a visual identity with a dark and moody aesthetic while remaining polished and modern. I also supported her with her brand photoshoot by preparing sets, poses and outfit inspiration and I helped her select the perfect London photographer and location for her shoot. (photo credit Ana Jablonska)
Xindi came to me because she wanted to gain clarity and confidence in brand aesthetic and process, find her USP and how to communicate her value and elevate her brand to match her new services so that she could attract clients who are ambitious and bold that trusts her with creative freedom. She wanted her brand to feel luxurious and moody, to stand out from the bright identities of her competitors.
BRAND STRATEGY
BRAND IDENTITY DESIGN
PHOTOSHOOT DIRECTION
THE RESULTS
With her clear brand strategy and an identity that reflects her brand personality, Xindi finally felt confident promoting her business to high-end clients. She raised her prices with ease and her clients agreed to pay more because of her elevated brand experience. She now attracts new clients effortlessly as they feel drawn to her vibe and trust her with their projects.
SOCIAL MEDIA GRAPHICS
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"I came in feeling super lost in my business - I've done everything my business coaches told me to do but I'm not seeing any results at all. With Laura's help, I managed to uncover my strength and gained clarity on who my ideal client is. The visuals she did for me were exactly what I had in mind for my big vision - just 100 times better! I always thought branding is reserved for big and successful businesses but Laura created a brand that inspired me to take action to become the big and successful business I was thinking of. Three days after I started teasing my new brand (I've not launched yet), I signed a new client at 4x my previous prices because she said she liked my brand vibe!"
