About the studio
WITHLAU Studio was founded to craft sensory brands and products that go far beyond the visual. We believe the strongest connections happen through the senses — in the way something feels in your hand, the way it smells when you open it, and the memory it leaves behind. From concept and strategy to fragrance, formula, packaging, and storytelling, every detail is designed as part of a cohesive experience.
The philosophy
1/3
No two brands are the same. We adapt our approach to each client — from start-ups launching their first products to established brands expanding their portfolios. We tailor every project to the right scale, offering solutions that are flexible, customized, and always aligned with our client's goals and vision.
2/3
We believe strong creativity is built on solid foundations. We start every project by deep diving into the brand, market, trends and audience. By combining strategic insight with creative vision, we craft brands and products that are not only sensory and beautiful, but also relevant and built to resonate.
3/3
Our studio thrives on diversity. One day we are developing fragrances, the next exploring textures, colors, or packaging details. What remains constant is our commitment to creating brands and products that engage the senses and endure over time.
MEET LAURA
I have always been drawn to sensory experiences - from photography, art, interior design, fashion, culinary culture, to fragrance. Storytelling that goes beyond words has always been at the heart of my inspiration.
After studying Luxury Marketing in Paris, I began my career in brand & product development with global houses such as Chloé, Bottega Veneta Parfums (Coty), and Carven. After moving to the Netherlands, I worked within the innovation team of Rituals Cosmetics, , developing Eaux de Parfum and skincare - from concept creation and formula development to packaging and in-store experiences.
In 2021, I founded WITHLAU Studio to bring this expertise to brands and entrepreneurs who want to launch their own product lines and sensory experiences. I lead every project closely, while drawing on a trusted network of senior consultants, suppliers, and specialists in fragrance, formulation, packaging, and design. Together, we bring your vision to life, from the first spark of an idea to a product your audience can see, feel, smell and remember.
Your BRAND & PRODUCT DIRECTOR
