Revenue Guru is a boutique agency based in Amsterdam, specialized in outsourced revenue management and financial consulting services for independent hotels.
I created a dynamic and bold identity, using a mix of typically corporate colors with warmer and more joyful tones. For their logo, I used geometric shapes that echo the silhouette of 2 people around a table, to emphasize on the personal approach of their work, while outlining the letters "RG", in an abstract and modern way.
RG wanted to shaken things up in the hospitality industry, which they described as "often old fashioned". Their goal was to stand out from their competitors and appear dynamic and innovative, give a personal and approachable vibe, while remaining professional.
With their professional, modern and vibrant branding, Revenue Guru has been able to stand out from their competitors and not only attract new potential clients but also sign them as new partners. The banners, flyers and other marketing collaterals that we designed allow them to promote their business on international fairs with professionalism and confidence, while showing their unique dynamism and personality. Their modern website now makes it easier for potential clients to reach out.
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