JONA KITCHEN

Jona is a talented chef from Rotterdam who takes inspiration from his cultural heritage as well as from his travels, to offer a unique, modern and elegant culinary experience during pop-up events.

THE CLIENT

THE CHALLENGE

THE WORK

I created a timeless brand with warm and inviting colors, and a pattern inspired by an eritrean traditional dress, with a modern twist. I also designed editable on-brand menus to immerse his guests into his world and create a cohesive experience during his events.

The main goal for Jona's project was to elevate his brand identity to match the high quality of his service, while bringing a modern hint of his Eritrean origins.

BRAND IDENTITY DESIGN

MENU DESIGN

BUSINESS CARD DESIGN

THE RESULTS

Jona now has a cohesive brand identity that his clients recognize at each new pop-up event. He is able to take his clients on a journey, not only in through the beautiful flavours in their plates but from the moment they find him online, before even sitting at the table and laying eyes on the on-brand menus. Now that he has a professional brand identity that makes him stand out, Jona can approach potential partners with confidence, to organize his pop-up events.