IMKE CONSULT

Imke Bos is a consultant who supports and educates businesses, by simplifying payroll tax advice while ensuring compliance.
She has many years of experience in the corporate world and decided to bring her expertise to small businesses.

THE CLIENT

THE CHALLENGE

THE WORK

I created a bold brand identity that combines typical elements (fonts + layout) and colors (blue, grey, white) of corporate branding, and more unique, young and fun touches (light pink and bright coral color tones).

Imke wanted to shake the "boring" tax sector. She is proud of being a young female expert in her industry and wanted to add a touch of pink to her brand. Her relationship with her clients (tech startups) is very important to her and should feel personal. She wanted her identity to look modern, straight forward, fun yet professional.

BRAND STRATEGY

BRAND IDENTITY DESIGN