CORDUROY EFFECT
Corduroy Effect is a small business ran by a husband and wife who create sustainable 3D printed home decoration items.
They sell their creations worldwide on Etsy.
THE CLIENT
THE CHALLENGE
THE WORK
I created a modern logo with an irregular layout to echo the possible irregularities of their creations. The lines in the logo are a reference to the 3D printing technique in layers. I also designed small illustrations of their best selling items and created a recognizable and playful pattern.
Our challenge was to create a modern and earthy brand identity that will help them standout from other shops on Etsy. Their goal was to look established and professional while not looking too perfect nor expensive. "Perfect imperfection" was key.
BRAND STRATEGY
BRAND IDENTITY DESIGN
ILLUSTRATIONS DESIGN
THE RESULTS
Corduroy Effect now offers a cohesive visual experience, from their Etsy shop front all the way to their dispatched orders, as they use their pattern and illustration on their packing materials (tape, silk paper, thank you card etc.).
They are now able to attract the audience they were trying to target, as their branding effortlessly calls them to their shop.
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"Laura listened to our business goals and put a lot of thought and creativity into the creation of our brand identity. I appreciated that she explained her reasoning behind each aspect of the brand identity and showed us examples of the brand concepts in use. The way she presented her work allowed us to make decisions quickly and feel good about our choices. When we concluded our project, Laura provided all my brand elements in a well-organized file that made it easy for us to implement our new brand
Our brand identity feels more cohesive and professional. I feel excited to move forward in our business whereas I was feeling a bit stuck before."
