CHOCOLATE MAKERS

Chocolate Makers is a pioneering Dutch chocolate brand committed to sustainability, transparency, and taste. Known for its direct trade relationships, sustainable sourcing, and strong environmental mission, the team invited us to collaborate on a full relaunch — refining the concept, storytelling, and identity to better reflect their values and reach a wider audience.

THE CLIENT

THE CHALLENGE

THE WORK

Working closely with the Chocolate Makers team, we co-created the renewed brand concept and storytelling, articulating a narrative that highlights the journey of cacao from bean to bar while placing people and planet at its core. We translated this into a cohesive brand design, including a refreshed logo and packaging system that balances boldness with authenticity.

We developed seasonal packaging designs to bring variety and excitement throughout the year, while staying consistent with the overall identity. Beyond packaging, we guided the creative direction for the new website, ensuring that design and digital storytelling aligned seamlessly with the refreshed brand universe.

To relaunch the brand with a refreshed concept and visual identity that would capture its unique mission while appealing to both conscious consumers and chocolate lovers. The new direction needed to connect sustainability and craftsmanship with a modern, desirable brand presence.

BRAND CONCEPT & STORYTELLING

BRAND DESIGN

THE RESULTS

The relaunch established a stronger, more distinctive identity for Chocolate Makers, one that communicates its values with clarity and impact. By uniting storytelling, visual identity, and packaging into a coherent whole, the brand now presents itself as both authentic and forward-looking — a chocolate company that delights the senses while standing firmly for people and planet.

PACKAGING DESIGN